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Starbucks Coffee and the meaning of ritual

Submitted by on November 9, 2010 – 11:38 pmNo Comment

I gave up my Starbucks addiction a long time ago. (In a previous life, the Webster/Old Orchard Starbucks was a near-daily stop on my way to work until I realized that it was part of the reason I gained 25 pounds and lost most of the cash in my wallet.) But I couldn’t help seeing Starbucks’ still new ad campaign while I was recently in the airport. “Take Comfort in Rituals.” Does it bring to mind visions of a hot cup of chai?

Originally posted here:
Starbucks Coffee and the meaning of ritual

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